Engaging Your Supporters in Peer-to-Peer Fundraising

Watch our Peer-to-Peer Training Video

What is a P2P Fundraiser?

A P2P Fundraiser is a supporter who rallies around your cause to fundraise on your behalf. These supporters create their own fundraising page as a spin off of your main MatchDay profile. Your Fundraisers will share that page with their network to expand the reach of your cause and bring in new donors. These individuals are passionate about the work you do, and use their voice to make a difference!

Who are Your Potential Fundraisers?

Even if your board members aren’t required to make a contribution to serve your cause, they should never turn down an opportunity to support your mission and fundraise on your behalf. Acting as a P2P fundraiser, your board members can rally around your mission and collect donations as an ambassador and ally for your cause.

Your volunteers regularly dedicate their time to your organization. These supporters are tightly associated with your work and have a passion for your cause. Encourage your volunteers to get involved at a higher level by fundraising on your behalf.

Your dedicated supporters are those who have been there for your organization through it all! Their dedication to your cause is what makes them perfect fundraisers for your Giving Day campaign.

Donors who have already contributed to your Giving Day campaign are a key group to consider when recruiting your fundraisers. Your lower capacity donors may not have the resources to give as much as they would like, but their involvement doesn’t have to limited to monetary contributions.

Major donors obviously have a great passion for your work! If they want to go beyond making substantial monetary gifts to your organization, you can also encourage them to reach out to their own social circles.

Your staff is deeply connected to your organization, as they devote themselves to furthering your mission everyday. Capitalize on their dedication to your cause by enlisting them as fundraisers!

Your friends and family know how important your work is and want to see you succeed. Ask your personal network to help you and your organization by getting involved as a Fundraiser. They may not be personally connected to your organization, but they are to you, so they’ll be more than willing to raise money on your behalf!

How Does it Work?

Step 1: Head to your Admin Dashboard through your GiveGab Account

If your home page is not your Admin Dashboard, click on the drop down box at the bottom of the screen next to “Viewing Dashboard For” to view a list of organizations that you are an administrator for. Click on the name of your organization you’d like to access.

Step 2: Navigate to your MatchDay Dashboard

Click the MatchDay banner at the top of your Admin Dashboard to navigate to your MatchDay Dashboard.

Step 3: Add Peer-to-Peer Fundraisers to your MatchDay Dashboard

From your Giving Day Dashboard, expand the tab that says "Add Fundraisers" to recruit P2P Fundraisers for your cause. Click the "Add Fundraisers" button to start inviting them. You can also upload your P2P Fundraisers en masse via CSV by clicking the "Upload Fundraisers" button. Check out this support article for step-by-step instructions on uploading your P2P Fundraisers as a CSV.

Once you've added your Fundraisers, click the "Next: Compose Your Message" button.

Step 4: Customize and Send Your Invitation

You'll be able to compose a custom message that your Fundraisers will receive in their invitation email. You can customize the email subject and message before sending it off to your supporters. Once your message is ready, click the "Send" button.

After clicking the "Send" button, your new P2P Fundraisers will receive an email with your customized message. This email will also contain information on logging in, as well as a link to their Fundraising Dashboard (pictured below), where they'll manage and customize their page. You'll be able to view and manage your new Fundraisers from the "Add Fundraisers" tab of your Giving Day Dashboard. 

Step 5: Share the MatchDay Fundraiser Guide with your P2P Fundraisers

The Fundraiser Guide is a great resource to share with your P2P Fundraisers to help them learn about all the features they can utilize when customizing their page. Within this Fundraiser Guide, they have access to communication templates, downloadable graphics, and P2P strategies.

Your supporters can also start fundraising without being recruited by clicking the “Fundraise” button on your MatchDay profile. Those Fundraisers will be directed to their Fundraising Dashboard where they can start customizing their page and reaching out to their network immediately!

Resources

Support Articles
Visit the Help Center

Broaden Your Organization's

What is Peer-to-Peer Fundraising?

Best Practices

Blogs
Visit the GiveGab Blog

Where to Begin

How to Recruit P2P Fundraisers

Grow Your Donor Base

Templates
Sample emails for engaging peer-to-peer fundraisers


Templates