Sample Emails for Engaging your Supporters and Fundraisers in Peer-to-Peer Fundraising

You can use these email templates to reach out to your current and potential Peer-to-Peer Fundraising Champions and motivate them to get started preparing for the big day. Just copy and paste the text below into your email client and add some personal flair to make it your own!

1) Recruiting Your Organization's Dedicated Supporters

2) Encourage Social Media Engagement

3) Fundraising Kick-Off Party Reminder

4) Save-the-Date Reminder

5) Day-Before Promotional Message

6) Day-Of Promotional Message

7) 12th Hour Status Update

8) Final Hour Status Update

9) Post-Event Thank You

1) Recruiting Your Organization's Dedicated Supporters

Subject: You're a/n [ORGANIZATION NAME] Champion!

Body:

Hi [NAME],

As one of our star supporters, I wanted to personally reach out and ask for your help as a P2P Fundraiser for [ORGANIZATION]. On December 3 we're participating in MatchDay and we'd love you to share your story with your friends and family as to why you support our organization as much as you do!

We'll be hosting an official fundraising kick-off party on [DATE/TIME] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up too!

If you can make it, please RSVP here [LINK TO RSVP FORM] or simply respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families.

If you're unable to participate as an official fundraiser, we'd still love your help! You can spread the word about MatchDay on Facebook, Twitter, and other social media outlets by linking to our campaign ( [LINK TO PROFILE]) and including the hashtag WKCFMatchDay!

If you have any questions or would like more information, please let me know!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

2) Encourage Social Media Engagement

Subject: Update your social media profiles with [ORGANIZATION NAME] and MatchDay graphics!

Body:

Hi [NAME],

We're just about eight weeks away from December 3 and we're starting our soft promotion of our campaign for MatchDay. Attached are a profile picture and cover photo you can use to promote our organization and MatchDay on your own social media profiles.

If you're supporting more than one organization during MatchDay, there are more general graphics available at https://matchday.wkcf.org that promote the overall MatchDay day!

Thank you for all your support over the past eight weeks! We're looking forward to everything else we can accomplish in the following eight!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

3) Fundraising Kick-Off Party Reminder

Subject: Fundraising kick-off party reminder

Body:

Hi [NAME],

This is just a quick reminder that we'll be hosting an official Fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make it, please RSVP here [LINK TO RSVP FORM] or just respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!

If you have any questions or would like more information, please let me know.

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

4) Save-the-Date Reminder

Subject: Send out your save-the-date message for MatchDay

Body:

Hi [NAME],

We're counting down the days to December 3 MatchDay (just 2 weeks!). Now's the time to send out your first message to your friends and family, and your social media networks!

Send this email:

Subject: You're invited to MatchDay on December 3

Hi [NAME]!

On December 3, 2018 [ORGANIZATION] is joining a [REGIONAL/STATEWIDE] giving movement: MatchDay!

During this 24-hour giving event, [ORGANIZATION] is raising funds to support/to grow their [PROGRAM/REACH/GOAL OF CAMPAIGN].

I'm personally fundraising for [ORGANIZATION] because...[REASON FUNDRAISER IS FUNDRAISING].

Get ready to give back! On December 3, starting at 12 AM, visit my personal fundraising page [FUNDRAISING LINK]. You will have 24 hours to make your donation, and all giving will end at 11:59 PM on December 3.

Post this message on Social Media:

Facebook: Save the date - December 3: I need YOUR help to make MatchDay a success for [ORGANIZATION] in just 2 weeks! Check out my personal fundraising page for MatchDay to learn more about how your contribution can make a difference: [PERSONAL FUNDRAISING LINK]

Twitter: WKCFMatchDay is December 3, and I'm thrilled to be a part of it! [PERSONAL FUNDRAISING LINK]

Thank you so much for your dedication to our organization. We're looking forward to WKCFMatchDay and will keep you updated on anything that comes up!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

5) Day-Before Promotional Message

Subject: Tomorrow's the Big Day! MatchDay!

Body:

Hi [NAME],

Thank you for your support in spreading the word about our MatchDay campaign! These past [X WEEKS] have been a whirlwind preparing for MatchDay, and we sometimes forget to stop and think about what you've helped us accomplish. Your support of [ORGANIZATION] has made [PROGRAMS] possible, and we can never forget that!

Tomorrow will be a big day for us, and we want to share in that success with you. We look forward to even more [PROGRAMS/GOALS] we'll be able to accomplish after we reach our goal of [$XX and XX DONORS]!

Remember, we can't do this without you. Here are 3 easy things you can do tomorrow:

  1. Please consider making a contribution on December 3 to your personal fundraising campaign.
  2. Share our important work with your friends and family on Facebook, Twitter, or other social channels using [YOUR HANDLE] and the hashtag WKCFMatchDay.
  3. Send an email sharing your enthusiasm for [ORGANIZATION] and WKCFMatchDay to your friends, colleagues, and family members. We'd love if they would support us, but we also want everyone to support whatever inspires them.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!

If you have any questions or would like more information, please let me know.

Thank you again for your support of [ORGANIZATION] - let's make history tomorrow!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

6) Day-of Promotional Message

Subject: Today's the Day! Put your Giving Shoes On!

Body:

Hi [NAME]!

Today's the day! MatchDay is here!

Make sure you follow us on Facebook [LINK TO FACEBOOK PROFILE] and Twitter [LINK TO TWITTER PROFILE] to keep up with all the action. You can also share our social media posts for a quick and easy boost to your own fundraising pages! Just makes sure you include your personal fundraising link.

Your personal networks are going to make a huge difference today. There are so many ways to spread the word:

  • Text a Friend!
  • Post on Facebook, Twitter, and Instagram using the hashtag WKCFMatchDay.
  • Send an email.
  • Remember that you can also tell someone in person - that works too!

We'll keep you updated on everything going on so you can share any great news with your networks!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

7) 12th Hour Status Update

Subject: You've helped us raise [$X]!

Body:

Hi [NAME],

After 12 hours, we have some news to share!

You’ve helped us raise [$X] and reach [X] donors. This is phenomenal! We’re able to do [PROGRAM] with your contributions!

We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!

Thank you again for your support of [ORGANIZATION]

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

8) Final Hour Status Update

Subject: Just one more hour to support [ORGANIZATION] during MatchDay!

Body:

Hi [NAME],

It’s the final hour of our WKCFMatchDay campaign for [ORGANIZATION]. In 23 hours we have raised [$X] with your help - and now we’re only [$ amount left to goal] until we reach our goal!

We are so thankful for the support of our community - but the giving isn’t over yet! Help us reach our goal of [$X] by sharing our campaign with your friends and family on social media one more time! Check out our Facebook page [LINK TO FACEBOOK PROFILE] to share our posts, and to help us reach our goal by sharing your own story.

Thank you again for your continued support of [ORGANIZATION] on MatchDay!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

9) Post-Event Thank You

Subject: Thank you from [ORGANIZATION]

Body:

Hi [NAME],

Because of your generosity, [ORGANIZATION] is about to do [X]. I’m so appreciative of your support of [PROGRAM] during MatchDay.

Thanks to your support, I look forward to announcing [what else you can do]. You are positively impacting the experience of [WHO/WHAT YOU SERVE]. Thank you!

We did it!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]